Product Strategies

Target market of BMW are Businessman, Executive and those who love speed and sefty.

Positioning of BMW are Performance, comfortable, strong, luxurious,Navigation as well.
 Brand value of BMW are good design style modern, Luxurious, Same Maslow's safety, ego status and self actualization.


Successful of product are brand loyalty  and develop products for the needs of our customers and interest to the cars market, customers.

Product line of BMW are Motorcycle and Automobile such as :
# BMW 3 Series
# BMW 3 Series Sedan
# BMW 3 Series Sedan Diesel
# BMW 3 Series Coupe
# BMW 3 Series Convertible
# BMW 5 Series
# BMW 5 Series Sedan
# BMW 5 Series Sedan Diesel
# BMW 6 Series
# BMW 6 Series Coupe
# BMW 6 Series Convertible
# BMW 7 Series
# BMW 7 Series Sedan